Back Forum New

Is Nike Protecting its Biz With "Equality"?

To cap things off, Nike unveiled a new version of the Air Force One designed by Acronym's Errolson Hugh, which retains elements of the iconic shoe, but incorporates futuristic elements like a quick-release fastener to make it easier to get into the shoe. nike zoom lebron soldier 10 "Errolson is all about form and functionality," Fenech explains. "The original shoe had heel tabs that allowed ease of access. But Errolson took that idea and moved it forward."

This concept of "moving forward" is a big theme at Nike. Fenech says that the company is trying to push the boundaries in terms of innovation, by creating high tech products that improve athletic performance,nike zoom zoom lite but it's also working to push ahead as a fashion brand. Mark Parker, Nike's CEO, began his career at Nike in the late '70s as a designer and believes that design thinking should infuse everything the company does.

Nike has a long history of speaking up for causes that reflect its values. That continues today with the launch of EQUALITY, nike zoom mercurial flyknit in which Nike encourages people to take the fairness and respect they see in sport and translate them off the field,” the company said in a press release.

This comes at a time when several multinationals are speaking out against President Donald Trump’s travel ban. nike zoom streak 6 CEO Mark Parker sent an internal email to staff in which he admitted that Mo Farah’s statement on Facebook regarding the ban moved him to send the email. He wrote that the travel ban threatens Nike’s corporate values.

Bookmark and Share


Back Forum